Online advertising in New Zealand
In New Zealand the online advertising market was worth $8 million in 2003. The Advertising Standards Authority has tried to measure the impact of the medium, finding out that “New Zealand advertisers...
View ArticleUnite for Victory
Telecom, a New Zealand fixed and mobile operator, is targeting rugby fans with the “Unite for Victory” campaign connected to the DHL New Zealand Lions Series. Telecom, which is the All Blacks sponsor,...
View ArticleAmbient toilet marketing
An original ambient marketing idea from an hotel in New Zealand. The 5 stars Sofitel in Queenstown is getting a lot of attention for its new boys room, where models look at guys while they do their...
View ArticleGive yourself a little thrill
NZ Lotteries new microsite for Instant Kiwi brand scratch cards has been launched on the back of great TV spot. The Little Thriller lets visitors create their own little thriller movie using slick...
View ArticleStop The Aussie Invasion!
The advergame is extremely basic, but the idea behind is somehow amusing. Stop The Aussie Invasion challenges Kiwis to stop the invasion of Australian-owned banks that are getting more and more...
View ArticleCartoons for your online safety
From New Zealand, a very nice series of online episodes to explain users the risks the Internet exposes us to. From phishing to viruses to people who are not what they say to be, the dangers out there...
View ArticleBe good to Mother Earth
DDB New Zealand has created a witty Tv campaign to promote Cadbury muesli bars and, at the same time, respect for nature. I like the old style animations that remember me of Disney movies such as...
View ArticleThis is not a jersey
User generated content meets nanotechnology in the “This is not a jersey” project launched in New Zealand by Adidas. The concept is based and inspired around the legendary All Blacks team, tapping into...
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The pinball machine you can skate
The pinball machine skatepark is not only a spectacular Tv advertisement. It’s also a real skatepark open until June 26 in New Zealand. The awesome integrated campaign for Mountain Dew has been created...
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Video of the day: Surfing in New Zealand
Eugene Tan is a blogger and surfer based out of Sydney. His daily updates about Bondi have become a daily dose of surf culture for around 50k on facebook. He recently took a trip across the pond to New...
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The Devil’s Chair
The story of a cursed chair, the music of The Good, The Bad and The Ugly, and the reality that it’s always better to have a good insurance policy. Very nice short animation movie made in New Zealand...
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